By: chorne (founder of Filta)

When I worked at Pixar, I noticed that we often showed our work with a neutral mid-tone background (aka either a slightly warm or cold middle grey). If you’re wondering what that means - here’s an example of some concept art from the movie Coco:

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That background! It’s so BORING!

Eventually I asked:“Why don’t we show our work on black?”

Their answer:

“Because a black background makes the colors look better than they actually are.”

Their answer kinda shocked me. Isn’t that what you would want? The BEST COLORS? But no - they wanted to have accurate colors during the production process so that when people finally watched the movie in theaters - the colors looked that much better.

Stuff like that is why their movies are so great.

They abuse this fact all the time. Where they abuse this most is in their book "The Art of Pixar: The Complete Colorscripts from 25 Years of Feature Films” Literally the entire book is dedicated to the color of their films and every page of the book basically looks like this:

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It’s almost annoying how vibrant that looks.

So we do the same thing. Artists create in a mostly neutral environment in Unity...and then we pump the colors up a bit by placing it in our dark mode marketplace.