By: chorne (founder of Filta)

Top face filters are downloaded over a billion times each. Individual artists are being downloaded millions of times every week. Filters are massive and still growing. Capitalizing on that alone seems like a big opportunity.

And yet.....

Rumor is that Apple is releasing their AR headset in 2022. Every time Apple has released a piece of hardware it has marked a fundamental shift in how we interact with computers. Therefore: we're rapidly transitioning into a world where AR/VR is everywhere. The fallout is that 3D assets are rapidly becoming some of our most prized possessions. At Filta - we're building the infrastructure for publishing, distributing, buying, and selling limited-edition 3D assets.

So: we start with filters because it's a service that needs to exist today. Long-term we are perfectly positioned to surf the incoming AR/VR wave.