By: chorne (founder of Filta)

Humans have a long history of placing things on our bodies: clothing, tattoos, face paint, shoes, jewelry, etc. In many ways fashion is the most basic form of self-expression. But there are so many limitations to the physical world. Tattoos are permanent. Shoes are rarely comfortable and fashionable. Clothes don’t spit out fire all day like in the Hunger Games:

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The physical world - while amazing - is still a small slice of what human imagination can create. Without the boundaries of physics - what would people create? The possibilities are what excite me most about seamlessly blending our physical and digital worlds.

At it’s very core - Filta allows you to easily take any virtual object and attach it to the human body. Now you can take digital versions of clothing, tattoos, face paint, shoes, jewelry, etc. and wear them. That’s it. Nothing more. The obvious application of this tech are things like digital glass dresses, full-body animated tattoo filters, 50 karat diamond earrings, etc. Self expression unbounded by physical limitation.

So while we brand ourselves as the “Face Filter NFT Platform” - really what we are ushering in is the fashion industry for the 21st century.